Lahore, June 24, 2014 (PPI-OT): EatOye (www.eatoye.pk), the food ordering powerhouse, today announced the launch of their mobile app (http://bit.ly/1nYFED2) which gives consumers access to order food and make a reservation at 1,000 outlets across 15 different cities in Pakistan.
EatOye’s app, developed by ARPATECH’s mobile app development team, is a free mobile application for foodies, and is immediately available to the entire community of users that use iPhones as their smartphone of choice. The app demonstrates EatOye’s commitment to mobile food ordering solutions that help strengthen our partner restaurants and evolve their businesses.
The growth in smart devices use and adoption is driving changing consumer buying habits for ordering food. Based on evolving market trends and user data analytics, EatOye expects mobile to be the most popular ordering method by 2015.
“We are anticipating a massive increase via mobile orders this year and see mobile as an exciting area for growth in 2014 and beyond. We are investing to drive more and more innovations in this area, such as our new mobile app, which gives foodies easy, anywhere, anytime access to 1,000 outlets across 15 different cities.
By making this investment to provide the best mobile experience possible to the end customer, we’re enabling our restaurant partners to compete on a level playing field with the big national players, and capitalize on the explosive growth in mobile.” said Nauman Sikandar, Chief Executive Officer and of EatOye.
“Ordering from a menu on a mobile device can be fiddly but with our ‘inline-ordering’ user experience there’s no more flip flopping back and forth, you can just add items right there on the menu,” explained Rai Umair, Chief Technology Officer at EatOye.
“With this really quick and intuitive process we foresee customer satisfaction results far beyond our expectations. And we have plans to add more cutting-edge features based on mobile design trends and user behaviour.”
The app is the cutting-edge result of a major push on innovation in the last 6 months, with significant investment made by EatOye in building its product team.
“Innovation is a major focus area for EatOye and the new mobile app is the first of many mobile developments at EatOye, as we look to embrace a ‘mobile-first’ approach to our business,” added Rai. “We are already planning further updates to our mobile ordering app, as well as looking at rolling out the EatOye app to other platforms. We are confident that we have developed the most convenient and user-friendly food ordering app available.”
The app was designed by EatOye and developed in-house and in partnership with ARPATECH. The new app follows EatOye’s major brand re-positioning, launched in February with the tagline – “smarter way to dine”, an effort that is backed by extensive push in marketing PR, social media integration and digital accomplishment.
For more information, contact:
EatOye (Pvt.) Limited
37-C, Lane 4, Bukhari Commercial,
Phase 6, DHA, Karachi
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