Karachi, February 11, 2014 (PPI-OT): Bank Alfalah, Pakistan’s largest issuer and acquirer of credit cards has recently joined hands with United Mobile on a strategic alliance to benefit its credit card customers across Pakistan. The signing ceremony was held in Karachi and was attended by Mr. Ashraf Machiyara, Director and CEO (United Mobile), Mr Ejaz Hassan, Director Marketing United Mobile, Mr Aly Mustansir, Bank Alfalah’s Chief Marketing Officer and Mr Shahzad Ishaque, Bank Alfalah’s Head of Consumer Finance amongst others.
As part of this collaboration, United Mobile will offer its complete range of Voice smart mobile devices and feature phones to Bank Alfalah’s credit card members on six to twelve month installment plans, with zero percent mark up. This is yet another effort by the Bank to provide its customers with unique privileges, enhanced access and bespoke benefits which add value and convenience to their lives.
As part of this alliance, Bank Alfalah credit card customers will also be enrolled in a raffle draw every month, making them eligible to win a free mobile phone by United Mobile.
“The key strategic objective of this initiative is to bring Voice smart devices into the reach of a wider audience within the Bank’s credit card customer base through affordable installment plans. We are optimistic that this collaboration will resonate well amongst our target audience who continuously seek to acquire innovative, smart devices and improve their communication experience,” said Aly Mustansir.
“This alliance between United Mobile and Bank Alfalah is the first of its kind in Pakistan by leaders of the respective industries. This alliance will benefit the employees and credit card customers of Bank Alfalah to acquire and enjoy high quality Voice smart devices at discounted prices with easy installments on zero percent markups. This partnership will create social capital and is mutually beneficial for both the sides and will go a long way,” said by Ejaz Hassan.
Bank Alfalah is a progressive, full service banking institution with majority shareholding of the Abu Dhabi Group. Bank Alfalah has 574 branches across 196 cities and an international presence in Bangladesh, Afghanistan, Bahrain and the UAE. United Mobile is the exclusive distributor of Voice smart devices in Pakistan.
For more information, Contact:
Saba Karim Khan
Head of Corporate Communications
Bank Alfalah Limited
Tel: (+9221) 32423952, 021-111-777-786 (x) 2101
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