Islamabad, February 10, 2014 (PPI-OT): Indonesia and Thailand have emerged major victors at Shell Eco-marathon (SEM) Asia 2014 with four and three champion titles each respectively.
This is the first year Shell Eco-marathon Asia takes place on the streets of Luneta Park in Manila, having previously been held at the Sepang International Circuit in Kuala Lumpur. The new urban setting is designed to test the boundaries of fuel efficiency in a real world environment.
This year’s winners bested 105 student teams from 15 countries across Asia and the Middle East. Teams submitted vehicle entries in either the Urban Concept or Prototype category in any of the seven different energy types. Results are measured on who can drive the furthest on the equivalent of 1 kWh or 1 litre of fuel.
In addition to the 12 On-Track awards, teams also competed for six Off-Track Awards that tested the team’s various technical and creative skills, as well as their approach to safety and sustainability.
A panel of experts from various fields judged the students on a variety of categories that covered Safety, Communications, Technical Innovation, Vehicle Design, Perseverance and Spirit of the Event and the Shell Helix Tribology Award. The Shell Helix Tribology Award is an off-track award that recognises student teams that demonstrate the use of lubrication engineering principles to improve the fuel efficiency result of their vehicles.
Shell Eco-marathon Asia also welcomed thousands of visitors to Asia’s first ever Shell Energy Lab –
a spectacular experience for people of all ages showcasing the future of energy, technology and mobility.
National University of Sciences and Technology (NUST), Karachi -PNEC NUST-PROTOTYPE was selected because of their innovative approach to creating awareness and support for their team for Shell Eco-marathon Asia. Besides important traditional media partnerships, they went to various public forums targeting college and school students, families and the community at large.
They secured interest from local celebrities who helped attract a much wider audience through their own social media presence. Their communications mix and use of multiple channels and platforms were both effective and innovative in meeting their objectives.
For more information, contact:
Shell Pakistan Limited
Shell House, 6 Ch. Khaliquzzaman Road, Clifton,
Telephone: +92 21 3568 9525 (Ext: 2948) or +92 21 3563 0120
Fax: +9221 3568 4355