Thunes survey of ‘Zoomers’ in 13 countries spotlights how the world’s youngest and most digitally-adept consumers are forcing change to decades-old business practices
Social media consumption: Social media is part of Gen Z daily life and is increasingly driving their economic activity. 8 out of 10 said they use social media on multiple occasions throughout the day. 7 out of 10 said they have purchased products they discovered on social media, such as Facebook and Tik Tok. Paying the […]